Marnie AndrewsinUX Collective3 tips for successful UX ResearchBeing a UX researcher on a team can sometimes feel as though you’re the minority of the minority. Even harder is when you’re the first UX…May 30, 2019May 30, 2019
Marnie AndrewsinUX CollectiveInfusing UX research into design workshops“So you know how to TAKE the reservation. You just don’t know how to HOLD the reservation, and that’s really the most important part of the…Aug 7, 2018Aug 7, 2018
Marnie AndrewsinThe StartupEvaluating UX: Would you buy a home without an inspection?Let me ask you something: Would you buy a home without a building inspection? Would you build a home without consulting an architect?Jan 3, 20183Jan 3, 20183
Marnie AndrewsWhen to do Which User Research?Of course design is iterative. As designers, we’re always jumping forward and backward as we innovate and then get feedback on our designs.Feb 8, 2017Feb 8, 2017
Marnie AndrewsSo you think you know EmpathyAs a design researcher, some of the skills I’ve focused on building are my interviewing skills. There’s a lot of science behind how we ask…Aug 4, 2016Aug 4, 2016
Marnie AndrewsDove’s Survey: great marketing, not great researchCaveat: I realise the point of Dove’s survey isn’t so much to collect useful data as to help encourage women to feel beautiful, which is…Mar 19, 2016Mar 19, 2016
Marnie AndrewsWhat “The Voice” can teach us about Good DesignThe Voice is a television program in which contestants audition to famous performers for a spot on their team. Initially, the famous…Dec 14, 2015Dec 14, 2015
Marnie AndrewsSuccessful User Experience Research: Data to Insight and BeyondDesign is just as much about the psychology of how people interact with software as it is about producing something visually engaging…Aug 27, 2015Aug 27, 2015
Marnie AndrewsConsistency is good only when we’re consistently goodWhen it comes to a great user experience design, consistency is good only when we’re consistently good. And yet, I often find folks…Jul 20, 2015Jul 20, 2015
