Why Video Is Now Essential for Your Web Marketing StrategyYouTube, Instagram video, Facebook live, Snapchat, Periscope, musical.ly. What do all of these things have in common? Any company or brand…Jul 27, 2017Jul 27, 2017
Why the Extensive Brand Identity Process Is Essential for ROIThe other day I saw a post on Facebook that threw me. A company was searching for a designer to “quickly whip up a few logos.” No.Jul 6, 2017Jul 6, 2017
How to Use Consumer Personas to Identify your Target MarketImagine an Olympic archer lining up to shoot, bow and arrow ready with no bull’s-eye in sight. No way of measuring success, accuracy, or…Jun 28, 2017Jun 28, 2017
Enhesa: Simplifying Complicated Corporate MessagesEnhesa is a leading environmental, health, and safety consulting firm, providing EHS regulatory compliance assurance support to businesses…Jun 8, 2017Jun 8, 2017
Turning Our Hometown into a Tourist AttractionAnyone who has been in Montgomery County for the past 10, 5, or even 2 years can say that they have seen a rapid change to the fabric of…Jun 6, 2017Jun 6, 2017
The Risk of Activism MarketingAs cringe-worthy as it might sound, activism is all the rage right now. It has an influence on the hottest fashion, regularly floods social…May 5, 2017May 5, 2017
The Rise of Activism MarketingFrom the award show speeches to Nike commercials, colorless Skittles, and businesses closing for the day, there is one thing we cannot deny…May 5, 2017May 5, 2017
How to Use Print Materials for Targeted GeomarketingAre you quick to dismiss print marketing materials as old school? If you’re a company that does business in a defined geographic area…May 3, 2017May 3, 2017
#MarsTrendBite: Beer Packaging Gets Arts and CraftyThe landscape of the beer and liquor industry is ever evolving. New breweries and unique distilleries are being created across the country…May 3, 2017May 3, 2017
How to Choose the Best Color for Your BrandChoosing a brand color can go in many directions. You can play it safe, or blow it out of the water. Ultimately, though, a business is…Apr 27, 2017Apr 27, 2017