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Martin Jordan

Martin Jordan

Eager to build better services that people value, Head of Service Design in the Government Digital Service / UK Cabinet Office, also an MBA candidate in Finland

Editor of The Service Gazette
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Martin Jordan
Apr 24, 2015

No new base needs

Needs determine which products and services people are using. While offerings evolve…

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Martin Jordan in The Service Gazette
Nov 21, 2016

When services harm people

On designers’ responsibility for data

by Maria Izquierdo & Martin Jordan

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Martin Jordan
Oct 14, 2015

Revisiting Design Thinking

Current State and Recent Challenges of the Concept

In autumn 2009 Tim Brown published his influential book ‘Change by Design’, an introduction to Design Thinking for business leaders. Shortly thereafter, in early 2010, I…

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Martin Jordan
May 28, 2015

What I learnt about combining SDL and JTBD

Personal notes from reading ‘A Service Lens on Value…

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