Not-so-little Trademark Faux Pas Leaves Safaricom and Craft Silicon Red-faced
Safaricom and Craft Silicon both took an “L” this past week.
As it turns out, they neglected to trademark the Little Cabs brand name before launching their ride-sharing service some weeks ago. And now, they’ve had to drop the word “Cab” from their brand after the “Little Cab” trademark-holder went to court to defend his right to use that name. From now on, whey are to be known as Little.
The whole situation is embarrassing to say the least, and reminds me of the wisdom Alpesh Patel shared with me in a taped conversation I had with him some months ago, about how important it is to “dot the i’s and cross the t’s” when it comes to securing one’s commercial intellectual property. Nevertheless, I’m sure the folks atSafaricom and Craft Silicon learned their lesson.
This week’s African Tech Round-up also features a chat I had with Brendan Horan. Brendan is an executive vice president of MiX Telematics — a fleet and mobile asset management solutions business that’s listed on both the Johannesburg and the New York Stock Exchanges, as well as the Managing Director of MiX Telematics’ African business.
Listen in to hear how Brendan’s company goes about applying a Software-as-a-Service (SaaS) delivery model to deliver solutions to customers in more than 120 countries around the world, how the global AI and machine learning trend is impacting their corporate’s strategy, and how Brendan deals with the challenge of growing the firm’s African business in hugely varied markets across the continent.