This story was first published as a guest article at Incipia.co

Growth, as a business concept, has simply exploded over the last 10 years with systems, tools and analysis that enable companies to create and execute strategies that drive sustainable and scalable impact.

Business growth is a top concern that founders say keeps them up at night, according to First Round’s 2018 State of Startups report. …


The job of a CEO at a fast-growing company is not easy.

Fred Wilson, co-founder of Union Square Ventures, says the role of a CEO is divided into three key areas:

  1. Create a strategy and vision for the company and communicate it.
  2. Build a team.
  3. Make sure the company executes on the plan and has enough cash in the bank.

These are all critical components of any successful organization and, most importantly, these are elements that fuel the foundation of scalable and sustainable growth. …


An interview with Matt Bivons, VP of Growth at GreenSky and Nick Soman, former Growth Lead at Gusto.

Building a Growth team has become one of the new obsessions for almost every startup founder out there. More traditional industries are also paying increased attention to this type of team structure.

Not only that, now there’s an increasing interest in understanding the underlying principles that rule a growth and business strategy—More about that here.

Today, more than 2,130 companies — based on data taken from AngelList before publishing this — are looking to hire someone related to a Growth role and…


“The world is becoming more inbound. It’s growing more authentic, less interruptive.” — Brian Halligan, CEO Hubspot

A special thank you to the InboundLabs team for helping me edit and polish this article!

Over the past 10 years, the term ‘Inbound Marketing’ has been one of most-hyped phrases in the sphere of online business. Coined by Brian Halligan in 2005, the term has pretty much redefined how an ever increasing number of people approach digital marketing and has created an entire industry aimed at capitalizing on its success.

While there is no shortage of skeptics when it comes to the…


If you’re reading this, it’s likely because either you just got hired in your first growth marketing role, or you’re considering applying to one.

If that’s the case, bookmark this page because you will want to revisit the tactics and processes outlined below.

In my experience as the founder of a startup (SlidePick) and then as the first marketing hire at Beetrack, a fast growing startup in Chile, I’ve learned some lessons and best practices that I wish I had known on my first day.

This is what your schedule should look like in your first month as a growth…


There is a common misconception in many B2B companies that think an inbound marketing strategy is not adequate for their needs as their clients/prospects are not online and it is a long term investment that is not worth doing.

The problem is that this “misconception” can cost you about 68% of your sales leads.

What Inbound Marketing is about?

Inbound Marketing is a completely different approach to traditional marketing or Outbound Marketing.

Inbound Marketing, as it name says, are actions implemented in order to bring clients “in” and not having to go “out” to get prospects attention.

Inbound is all about providing remarkable content to…


A Fixed vs Growth Mindset

How many times you told yourself that you weren’t good enough? How many times you avoid changes, difficulties or criticism? What about all those times you feel about quitting?

Feelings and questions that hunts us very often in our life’s…But why?

The mind is a powerful tool, but must be used wisely as many times can trick us. Our beliefs and behaviors are managed by our mind, these are two essential characteristic that form our personality and who we are.

Beliefs and behaviors are built by the stories we tell our self and the actions…


The truth behind launching a Startup

This post may seems like just an “other” article with quotes from different founders talking about their experience and what they would like to have known before they had launched their product.

I know there is hundreds, if not thousands of articles like this one, with lots of famous quotes from very well-known people, which in my opinion, they are a truly fountain of inspiration and motivation to keep hustling and moving forward.

But this article was different…

This article was about the experience and learning processes of the “Unknowns”. You, me, the guy from a lost place in the…


The Basic Glossary

To be honest, Almost everything I know about fundraising is because of stories like this one from Buffer (How they raised 3,5 millions in funding).

So I decided to take a step forward and learn a few things about the basic glossary that any entrepreneur should manage about an Investment Term Sheet, at least for a first meeting with a potential investor.

First good advice I recieved from a friend was:

Prepare your first meeting with an Investor in a way to get the second one. That must be your first and only priority— Carlos Rohrer

So here is what…


Building a Startup is much more about learning than succeeding, much more about the quality of your relationships and networking than a self-centered work. Is more about the Why than the What and How.

With my first Startup, SlidePick, I learned that it is more about building yourself than a product.

Your startup is an endeavor which reflects your true self.

Don’t Build a Brand. Build a Legacy.

As Gary Vaynerchuk said…

Legacy is greater than currency

Legacy is the ultimate reason on why we choose to become entrepreneurs. …

Matias Honorato

Growth Manager at @meettally | Previously @MeetEarnest, @Tradecraft, @beetrack & Founder @slidepick | Creating, Learning & Sharing

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store