Getting personal with SEO: Using search behaviour to transform your campaign

Matt Ryan
Matt Ryan
Sep 6, 2018 · 3 min read

In today’s world, where everything regarding the digital marketing is a lot more advanced and will only get more personal, it is hard to meet the consumer needs. You need to start thinking about how you are going to be more personal with your customers and how you can step off the “corporate” approach that has been ruling the world over the years.

Today, there is so much competition that you have no alternative but go up a level and truly influence your customers in an emotional way so that they come back and continue to do business with you.

Why utilising user search behaviour is necessary for campaigns:

Over the last 10 years, Google have shifted their algorithm from helping the corporate to being in help to the end users and their satisfaction. This has ruined many businesses but has also put many in the position that they truly deserve to the quality of knowledge and information they share which online users find useful.

Google have clearly made a lot of changes over the years and have completely elevated the results algorithm and how the SEO process works. It is now very much personalised based on information that Google has about the user.

Harness search behaviour to create customer profiles and develop positive relationships:

Advertising in 2018 has become an incredibly difficult job to master, especially when you want to drive real results and truly grow your business. Using search behaviour data and the user profile is vital when you desire real results in 2018.

One of the most effective ways you can do this is by splitting your customers into categories or profiles so that you can target advertisements into the pre-tailored group of users that are most likely to react to the objective of that particular advert that you are running. This will result in an exceptionally higher conversion rate.

This will also help you to develop and grow a healthy relationship with your customers because they will not feel like you are spamming them if you only send them information that they want to see.

The value of creating customer profiles from paid or organic searches:

If you are an advertiser and have been in the industry since Facebook came out, you would know how much harder everything becomes by the day as you fight for ad space on your customer's timeline. You constantly need to think of other ways to outsmart your competitors and get to the customer before anyone else. We would recommend that you go beyond the boundaries of just “best practice SEO or PPC and truly showcase innovation and creativity. Uniqueness and simplicity do really pay off and you will notice this in the long-term growth of your business.

When it comes to the application to SEO of customer behaviour, it truly results in an opportunity to tap into an audience that is more likely to react in a rather positive way as they are already interested in what you have to offer and feeding them with more information that they want to see will only keep them closer to you and push them further away from your competitors as they will start to develop an emotional attachment to your business. It is important to know that customer’s convert based on how you made them feel and a lot less about the price of the product or service.

If you want to shoot for the stars and get your SEO on the level of your competition and even further, our experts are always ready to advise you on your next step and help you out so that you can achieve your business goals sooner. Please contact us at hello@dubseo.co.uk

Matt Ryan

Written by

Matt Ryan

Matt Ryan is DubSEO's CEO, an SEO company in London that helps businesses improve their ranking on search results. We also do Social Media Management.