More specifically, what I meant here is that the product *is* the interesting content (the result of reporters, writers, & editors) as opposed to the tech product (e.g., a webpage). So I think we’re saying the same thing. The reason I referenced Vice is that Vice doesn’t particularly care about the Interface, it just goes where the users are (the channels, like Snapchat, HBO, etc). For the past decade, technology companies have tended not to think this way. Instead, they built those destinations. Now that we have a fragmented number of destinations, there is an opportunity for tech companies to think differently about what it means to be a platform, own the user, etc. Potentially to think about it more like Vice does.