My experience as a driver and rider are that users have far stronger brand preference than is…
Patrick Breitenbach

Uber v Lyft fine. But what about when it comes down to Uber or waiting an extra minute to get a BMW? Similarly, people may not spend a few extra $1000 and risk maintenance issues to buy an American car. But when you are on a corner and can choose a Ford or an Uber (assume it’s a Toyota) and the Ford is an extra few cents a mile, it’s much easier to “buy American.” The marketing math changes when Uber competes with manufacturers.