Have to say I’m 100% on board here. As someone who sits (or at least sat) on the other side, trying to come up with ways of making brands more relatable, it winds me up. Thing is, it used to work. Because it was new, and fun, and “oh look that brand just shared a funny spongebob reference. LOLZ!”
I absolutely agree with you, Adam.
You have a very good point about the binary nature of much of GV’s communication, too. I hadn’t really picked up on that too much before.
You don’t (and physically can’t) understand anyone’s full message based on a 1–2 min video and a quote.
Wow! It sounds like a great first stage to your adventure.
The South West Coastal Path can be brutal. I’ve only ever done small sections of 5 or so miles, but even that can be tough. Props to you for tackling the whole thing.
I’m excited to read about the rest of your journey.
I loved reading this post, Arielle. Particularly the idea of “belonging together with other people”. You’re right, it’s so meaningful to belong.
For some, identifying communities, and accepting that sense of belonging can be a difficult task. I doubt I’m alone in second guessing my place when it comes to communities I’m part…