Clemson Social Media Strategy

Clemson’s has a revolutionary way of using social media in college athletics. The focus of this department has a main focus. “Tell the Clemson story.” If the department can go into every social media content with that in mind, the media will be impactful. The target audience for Clemson is obviously recruiting, but there are other audiences to focus on. student athletes, fans, and potential fans are also targets that need to be focused on in order to create a more dynamic social media account. Another key tool that Clemson focuses on is not hiring more people to become more dynamic on social media. Clemson looks internally to find people that are already in the program to contribute and find more creative content. Clemson has built their way to the top on social media strategy in college athletics and dont be surprised if the new trend is started in South Carolina.