big organisations should focus on building minimum viable experiments (MVE) and not minimum viable products (MVP).
Why You Should Stop Thinking About Minimum Viable Products
Enric Durany
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Is this just not the same thing with a different name? Which is fine if that is what your organisation needs to buy into the process.
Why introduce more terms if its just a case of educating stakeholders.
I’m not a big fan of ‘Viable’ myself, I prefer MLP (Lovable), as it illustrates the need for some polish to what is tested.