How to #TwitterSmarter! My first Twitter Chat.
When I first read our the details on our class project, to participate in a Twitter Chat, I was completely lost. I had never heard of a Twitter Chat and had no idea where to start. After reading the link that was provided, on how to participate in a Twitter Chat, I realized two things. The first was that it really wasn’t that complicated at all, especially already being familiar with the use of hashtags and the second was that I wanted to make sure that I picked a topic that was relevant to me. After reading through all of my options, I decided that I am always trying to build my Twitter following and that #TwitterSmarter was the chat for me.
I was happy with my choice right from the start of the chat. During the chat, we covered 6 questions, all focused on how to best optimize your Twitter account. Below is a summary of each question.
The first question focused on how smart use of Twitter can help you stand out from the typical noise of Twitter. The first response I read, happened to be my favorite. Ian Anderson Gray said “It’s not all about you! Answer questions, share their articles, ask how they’re doing and how you can help”. (Ian Anderson Gray, 2017) Other suggestions ranged from being weird and different to providing value to your readers. Overall, I got some great suggestions.
The second question shifted to the best way to utilize scheduling tools verse real time engagement. Having just started using Hootsuite and Buffer, it was especially interesting to hear others perspective on this. The results of this question were mixed, with about half the people stating that they weren’t fans of scheduled tweets and the other half saying they couldn’t live without the structure they give. The argument against using platforms like Buffer were that they take away from the organic interaction of real time Tweeting. I understood both sides and I’m not quite sure where I fall.
Question three posed a question and idea I had never heard of, Twitter auditing and how a Twitter audit can help a business and their marketing. Darcy Schuller summarized most people’e response best, “Twitter audits help ensure your bio is up-to-date and that you’re providing content that sparks engagement”. (Darcy Schuller, 2017) Having never conducted a Twitter audit or even consider it, I’ll now be keeping up with this practice regularly.
Question four posed the golden question for me, what are some tips for building a Twitter following and engagement organically? The responses here were also very helpful and informative. Most tips circled around the idea that in order to gain more followers and get more engagement, you had to interact with people genuinely, provide useful and interesting content, and be you!
The fifth question focused on something that I struggle with, finding useful tools to find relevant content to publish on Twitter. I was grateful for this question, as I got some great ideas. Feedly, Nuzzel, Buzzsumo, and using Google Alerts are all new ways that I’ll be finding content to post, thanks to suggestions made my fellow #TwitterSmarter chatters.
The final question, on this weeks #TwitterSmarter chat, addressed techniques to help you reach more followers and build your community on Twitter. Here, Leila Chang gave some great advice, “Look at who’s following your influencers, follow those that seem to have a similar authentic voice to yours”. (Leila Chang, 2017) Although this may seem obvious, I have never considered this and I think it’s a brilliant way to follow and engage with people who have a similar mindset as myself.
After being admittedly skeptical to the idea of Twitter chats, I have been converted to a believer. I throughly enjoyed my first Twitter chat experience and look forward to engaging in another one soon.
Gray, Ian Anderson (@iagdotme).
“It’s not all about you! Answer questions, share their articles, ask how they’re doing and how you can help!” 25 May 2017 1:24p.m. Tweet.
Schuller, Darcy (Darcy Schuller).
“Twitter audits help ensure your bio is up-to-date and fresh and that you’re providing content that sparks engagement.” 25 May 2017 1:34p.m. Tweet.
Chang, Leila (@leilachang).
“Look at who’s following your influencers, follow those that seem to have similar authentic voices to yours.” 25 May 2017 1:50p.m. Tweet.