Fantastic post, thanks for this share!
Stephanie Habif

So then the question becomes: how do we get you to stop becoming a consultant and take on the CBO role? =] Right now, it is a field of one-person consulting shops, and the whole argument of this post is that behavioral science needs to be integrated or be forever marginalized. We somehow need an onramp to help suck more people deeper and more integrally into businesses.