Why Every Business Big Or Small Needs To Step Up Their Social Game..
“Its 2016"
To quote my favourite phrase 6 months ago when I, along with a vast amount of my millennial counterparts shrugged our shoulders in unison at any media story at the time which held the more social media inept audience in disbelief.
Never the less this is not a blasphemous post.. shaming social networks for the explicit nature of a small percentage of content.
No.
This is a post regarding a relentless stigmatism against this “Taboo” subject for some which is the term “Social Media”.
Whilst I am aware of the exponential conversation of former “nay sayers” to “social network enthusiasts” in the general consumer market… There is still a prevalent disregard for these mediums in all sizes of business.
From the local “Billy’s Hardware” down the road to some of the most reputable household names..
“LinkedIn”
Now you’re listening…
One of the worlds biggest “social networks” that happens to be for professionals. Just last week I had a conversation with someone in LinkedIn’s sales department who presented this philosophy ..
“Why do we need social media when Microsoft just bought the company for $26.2 billion”
The “dollar dollar bill ya’ll” is a fair argument here but what he failed to see is what I fear the rest of the industry is also failing to see..
Where do you think LinkedIn got such an enormous evaluation I asked him?
He hesitated.
“Attention”
I answered for him. His counter argument you ask?
Our mission statement is “Connecting Professionals to Professionals”…. Professionals don’t use social media…
Now before you think I’m bashing this guy … I am not.
Intrigued by this argument I looked into LinkedIn’s social activity.
- 1.2+Million likes
- Regularly pushing out content
The problem? 1.2million people but struggles to get 50 interactions on most posts.
Why? The contents not native to the platform.
Now I could take shots all day at LinkedIn and various other businesses but its not their fault. The people in charge just aren’t invested or they aren’t interested and this is dangerous.
Lets say “LoopedIn” launches..
It captivates the world as the “new and improved LinkedIn”.
People begin to switch and LinkedIn try to save themselves by trying to engage with their audience but all people see and hear is “LoopedIn this” and “LoopedIn that”..
You can throw as much money and resources into advertising as you want but if you can’t captivate “ATTENTION” you’re fighting a losing battle.
We live in a world where “Old and Reliable” is now “Naive and a Liability”
