PinnedMatthew GodfreyThe Anatomy of Design StrategyWhat is the role of design strategy, and how do we, as designers, form and rationalise a strategy that supports wider commercial goals?Feb 24, 20227Feb 24, 20227
Matthew GodfreyinBootcampElevating design leadership: Finding the right flight levelFacing into the challenges of elevation and altitude is an integral part of how we succeed and scale ourselves as design leaders.Mar 10, 2023Mar 10, 2023
Matthew GodfreyinBootcampIntuition over insight: building a design muscleAre we losing our ability to trust in our instincts as designers and is this inhibiting our ability to act as experts within our field?Feb 21, 20232Feb 21, 20232
Matthew GodfreyMusings of a design leader (Part II)13 reflections in 13 weeks. A series of topical reflections (musings) from a design leader on all things design and leadership.Feb 2, 20231Feb 2, 20231
Matthew GodfreyMusings of a design leader (Part I)13 reflections in 13 weeks. A series of topical reflections (musings) from a design leader on all things design and leadership.Feb 2, 20233Feb 2, 20233
Matthew GodfreyinInside PersonioThe 4 Components of Making an Impact with Design, Part I: Customer Insight & Demand AnalysisHow can we, as designers, make more of an impact through our work?Nov 2, 2022Nov 2, 2022
Matthew GodfreyinInside PersonioHow to Design in a Complex DomainComplexity isn’t a blocker, it’s the catalyst for great design.Jul 18, 20221Jul 18, 20221
Matthew GodfreyWhat’s the ROI of Design?How to respond pragmatically and professionally when asked about the return on investment (ROI) of Design.Dec 13, 20213Dec 13, 20213
Matthew GodfreyinIngeniously SimpleUsing the tools of Design to define & quantify customer valueUsing a design-led approach to quantify “value” provides the leading behavioural indicators necessary to drive success and mitigate churn.Sep 29, 2021Sep 29, 2021
Matthew GodfreyinIngeniously SimpleLevelling up the Design OrgProviding clear pathways, objective guidance and some delineation of levels and roles as a system for levelling up a Design Org.Jul 22, 20216Jul 22, 20216
