You website is more than a portfolio
Something I’m learning through many of the Finding Creative Success episodes is that your website is more than just a portfolio. So what should your website be for photographer and videographers?
Your website should have your work on it, of course. You need to be able to have a portfolio online and if you don’t, go do that now! Secondly, your website is your first and main point of communication between you and your potential clients. You should have information on your site such as Frequently Ask Questions (FAQ page). Having a FAQ page accomplishes a few things.
- It answers questions your clients have making it easier for them. They don’t have to email you and then wait for a response taking up their bandwidth.
- It answers questions they might not have even thought about. You have moved past answering their questions and started giving them peace of mind.
- Finally, it shows that you know what you are doing. If you have all of the answers to their questions before they even have to ask them then you are a professional who has already provided value to them.
There are other ways to create better communication on your website. On each page have a paragraph of information that clearly communicates with your potential clients and remember to be yourself. A perfect example of someone who accomplishes this is Brittani and Jon Hon over at Thehonsphoto.com. They are clear in everything they write and more importantly, their personality comes through in everything they write.
Remember, inform people on your site to provide value and be yourself.
Remember to check out this weeks episode with Meg Le Vu! She rocks the mic.
If you want to help me out then head over to my podcast in itunes and give it a listen and Rate and Review the show. The more good ratings I get the more likely people are to discover the show so that I can help as many people as possible!