Go to the profile of Matthew Willox
Matthew Willox
In my “everything in clip space” phase
Museum Logos: Drawing The Line
Jim Fishwick
1.6K126
The new logo is the acronym for the Art Gallery of Alberta, AGA, presented as overlapping letters of vivid tones of orange, red and green. The logo is made up of three identical elements: a trio of lower case “a” characters with one inverted to become a “g.” This simple shift creates a new entity that encourages new ways of looking and connecting.

I just don’t know. Love the gallery, but never liked the logo. The color scheme always seemed off for me and Helvetica is just plain safe and boring. The building itself has an iconic shape (for Edmonton) why not work with that?

  • Go to the profile of Matthew Willox

    Matthew Willox

    In my “everything in clip space” phase