The Online Presence For Your Career
Social media is always going to have a huge impact on careers in the creative industry, So best use them to your advantage right?
If you had asked my thoughts on social media two years ago I would have told you that it was a bunch of obnoxious pap, it was people pretending there lives were amazing, wonderful experiences in attempt to gain some kind of validation of their woeful lives through attention seeking behaviour. Now, even though I still believe that this is still the case for Facebook, I have discovered how content creators use social media and I believe it is wonderful. From Tattoo artists showing off their latest work to Photographers giving you a sneak peak on their latest adventure, Filmmakers showing off behind the scenes to musicians letting you know what they are working on. This weeks lecture sheds light on do’s, don’ts and professionalism on social media.
Social media can be utilised to help you be discovered and for you to discover peers and inspirational sources. There are vast benefits of social media beyond just promoting your own work. You can become involved with industry conversations, be able to ask questions and advice from peers along with industry professionals, discover new technologies and techniques and be privy to the creative processes of practitioners you admire.
The best part about this is a lot of people are already using all of the social media avenues you are, they are mainly connected to friends and family, but it is a great basis to have an understanding of platforms through your own personal use and this is what can be used to kick start your social media presence in your creative career.
To be successful at this, however, you will need a strategy. You need to have an understanding of what objectives you are trying to fulfil, need to know which networks and platforms are right for you and present yourself in a professional manner across these platforms.
For a more in depth understanding of these key points Social Media Shortcut has you covered.
The last point made about ‘presenting yourself in a professional manner’ is very new to me. I am a daily user of many social media platforms but as of yet, they have all been for personal use which tl:dr means I haven’t been a very good boy. with my political, religious and often very judgemental views being prevalent on most of the platforms I subscribe to. So I immediately feel that none of this will be okay in a professional environment, even that of the creative world but Gary Vaynerchuk makes a strong point that if your social media presence is so orchestrated and refined that the actual person would be lost behind it and a lot of business would be put off by this fact. Vaynerchuk goes on to say that instead of being purely tactical with your presence, you should instead just be a good person and instil a set of values upon yourself, as he believes ‘4 seconds of stupidity’ is easily forgiven.
All of this leads me to believe that a professional presence on social media isn’t about filtering what you post or upload to make yourself look better than you, but to present yourself on these platforms on these platforms in a professional manner. By having a formal username attached to your accounts instead of the gamertag you came up with when you where 16, having a portfolio online with a resume and cv that represents you well and what I see as one of the most important aspects, maintaining your online presence across all platforms. To me this means keeping consistent and constantly updating each platform with new content, reaching out and interacting with with users but be a person while doing it, no one wants a spammer or shameless self indulgence filling up their feeds, use your own voice and personalise everything you do to yourself.
I believe if I can adhere to my own rules than I won’t have any struggle with platforms. Followers will come but only as content improves, yes some will throw around hate and others will genuinely love the work, those are the ones you keep hold of and appreciate and forget about the hate.