PinnedMaura MitchellCuriosity Killed the Cat, but it Won’t Kill Your BusinessYou may have heard the saying, “Curiosity killed the cat.” It is an old proverb to warn people of the dangers of unnecessary investigation…Apr 27, 2023Apr 27, 2023
PinnedMaura MitchellKeeping Mindfulness and Meditation on Your Plate to Avoid BurnoutLaunching and running a business is far from an easy task. There are constant unforeseen challenges, responsibilities, and day-to-day…Aug 30, 2022Aug 30, 2022
PinnedMaura Mitchell‘Niches are Riches’: Narrowing Your Scope and Becoming an Expert in Your FieldOne of the first things I ask my clients when supporting them through their business launch is, “Who is your target audience or consumer?”…Jul 1, 2022Jul 1, 2022
Maura MitchellFive Steps to Kick Start a Home-based VentureWhen building a business from the ground up, it can feel impossible to know where to start. There are so many details to figure out before…Mar 25Mar 25
Maura MitchellSetting Yourself and Business Up for Success in 2024The new year always brings a sense of new beginnings. It’s a blank slate with 365 days — 366 days this year — ready to be written and…Jan 30Jan 30
Maura MitchellCreating a Loyal Customer BaseIn my last two columns, I’ve addressed the importance of conducting customer discovery interviews to ensure there is a need for your…Dec 13, 2023Dec 13, 2023
Maura MitchellThe Journey to Making Your First SaleIn my last column, we discussed conducting market research through customer discovery interviews. What happens once you have discovered a…Aug 22, 2023Aug 22, 2023
Maura MitchellMarket Research Through Customer Discovery InterviewsThe process of asking potential customers about the problems they encounter in a given situation is a critical first step when conducting…Aug 22, 2023Aug 22, 2023
Maura MitchellSecrets to Small Business Success: The Power of Innovative ThinkingI have said this before, launching a small business is anything but simple. There are many challenges that entrepreneurs must overcome to…Jan 31, 2023Jan 31, 2023
Maura MitchellSmall Business Essentials: What is Your Unique Value Proposition (UVP?Every business owner needs a selling point — an attribute or angle that makes your product or service stand out from everything on the…Nov 7, 2022Nov 7, 2022
