Maureen BlandfordCross-functional Insight Sharing — Why So Dismal?In B2B, every functional area has insights the other functional areas need. Desperately. And yet, we are not great at sharing. What does…Jul 19, 2020Jul 19, 2020
Maureen BlandfordWhen Less Than = So. Much. More.Top 3 Reasons Europe’s Tech Ecosystem Beats SVMar 11, 2017Mar 11, 2017
Maureen BlandfordWhat You *Really* Need in a Complex Sale, B2B CMOtl;dr: CEOs, ignore the hype. If you want a CMO who can help you grow existing accounts, and efficaciously land net new customers, these…Oct 30, 2016Oct 30, 2016
Maureen BlandfordWhat Do I Tell My Daughters?What’s the alternative to “Why didn’t she say something?”Aug 3, 20161Aug 3, 20161
Maureen BlandfordForget ‘Know Your Buyer.’ Know Your Ecosystems InsteadThe Missing B2B Marketing Skills for complex sale B2B marketing teamsApr 27, 20165Apr 27, 20165
Maureen BlandfordBaring It AllI’m not sure how any modern marketing leader can deliver results without getting naked on a regular basis with a personal advisory board…Feb 4, 20162Feb 4, 20162
Maureen BlandfordI Am Not Kate Middleton (or am I?)Remember in 4th grade math the introduction of the irrelevant element? It’s meant to teach strategic thinking. Helps kids exercise their…Jan 12, 2016Jan 12, 2016
Maureen BlandfordI’m 50 and my CEO boss is 29. And it’s not a thing.The Washington Post published an essay last month about a woman in her 50s who was all discombobulated over working with and reporting to…Nov 19, 2015Nov 19, 2015
