IMO he’s suggesting our society pushes us to search outwards for happiness, instead of searching within ourselves. Kind of in line with his other quote:
“Happiness is a choice and a skill and you can dedicate yourself to learning that skill and making that choice.”
FWIW I believe he’s suggesting that success can make people complacent & therefore unwilling to go through the hardships of becoming a beginner again in a different pursuit, as it consequently opens them up to the risk of failure (which perhaps has become a threat to their identity).
Seems like Musical Audio Exchange (aka MAX, no relation…) doesn’t leverage streaming data or target ads on those platforms (where the listeners are). Therefore it’s missing a crucial piece of what might make UA successful. MAX seems to rely on surveys for an artist to communicate with their fans, which seems ineffective to me.
Somehow, I sincerely doubt that. I wouldn’t be surprised if there were some lengthy diatribes on “How We Now Live In A Rick Roll’d World” or some listacles like “200 Rick Rolls You Need To See!”.