Booya Mason, go on son, give it some!

But if you are in Corbyn’s ear, you or somebody has to give him prompts on the old PR front, he does himself no favours, and it makes me sad he doesn’t help his message get more reception.

He needs to play some element of the messaging game, as purist as he may be, he’s ignoring the adage every advertising exec knows: if you don’t manage the conversation properly with the public through your own communications, they are just going to have their own conversation about you anyway, and then it’s usually not the one you’d want.

It’s a dirty job, but Corbyn’s got to play properly if this game is gonna get changed.