How I Get Business In A Sea Of Sameness
And you can too
If you haven’t gotten the memo yet we are living in a sea of sameness.
Regardless of what field you are in I bet there are tens, hundreds, thousands — or more — people that offer the same service as you.
A long time ago geography fixed this problem for you. You would do business with people in your geography. Match your expertise and their geography and you’d do business.
The internet and modern communication has changed all that.
But it’s also given rise to the sea of sameness.
To a buyer we all look alike. Every photographer, copywriter, speaker, attorney, stylist, freelance writer, start-up, etc. generally say the same things about who they are. “I am talented.” “I have experience.” “I’ve done this many times.” “I care more.” “I am different.”
To many buyers it all sounds the same.
So how do you get business in the sea of sameness?
Well after having struggled — for years — with folks thinking all lawyers, all consultants and all speakers are the same I’ve made some breakthroughs.
And I’ve found some lessons for us. Let’s jump into it.
