IF You’ve Earned Expertise Do This

(And don’t if you haven’t)

Image by Mari Smith from Pixabay

Not every business strategy is for everyone.

But if you are expert — truly and expert at something — I suggest you start mixing speaking and training into your business.

This is probably not the first time you’ve heard this. And there is a good reason why.

Speaking and training can be the most powerful networking you can do.

And I have yet to find anything — other than perhaps writing — that is as time efficient for getting the word out about who you are.

So let’s jump into the ins and outs of adding speaking and training to your business.

Note 1: You Must Truly Have Expertise

You shouldn’t be out speaking and training if you don’t have expertise. Sadly a few folks haven’t figured that out and make a bad name for others.

Now you don’t have to be the world’s leading expert in a field to have true expertise to share. You don’t have to be a star and nationally known. Some people take it too far in the other direction.

Knowing how an industry works is a form of expertise. Knowing how you grew your business is an expertise. Knowing how to keep customers happy is an expertise.