Reverse Engineering Creativity

While I was trying to figure out what to write in this email, I was thinking about my own editing process.

Not the technical part, but the creative mental part!

To be honest I really had to think hard about the answer.

I have been doing it for so long now, my process just comes automatically to me.

Every process has its physical steps to take, but the mental steps are a bit different. You have to be able to visualize what you are going to create before it comes to life.

Building a house is easy! The basics that is.

Every house starts with the pouring of the foundation, then the framework, and so on.

But what about for something never created before?

With that question I realized, I pretty much reverse engineer every project I work on.

For most of my life I thought I just tended to do things backward than everyone else, and now the more I think about the more I realize I was simply reverse engineering!

Just how my brain works I guess.

When it comes time to edit a project together, I am not trying to figure out “How can I get to this point?” “What do I need to do to achieve this effect?”

No, I am asking myself, “What are the elements in this clip/effect?”, then “How do I make that look happen?”

I look at the whole picture and see the elements that can be used and how they effect the outcome.

It seems to be the way a creative mind works. You have a final product before the elements. It just takes practice and patients to learn this process.

But there is no one way to edited, and really the best way is what works best for you. We all see and understand differently, so if there is anything I can possible help with, please hit me up : )

Melissa Rotunno

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