STOP! Trying to Please EVERYONE!

In my marketing class I learned, “If you try to be everything to everyone, you end up being nothing to no one.

That got me thinking about Network Television and the whole ratings system for television programs.

Now in the early days, when there were only three channels, television had the power to set the standard for the masses. They were not trying to appeal to individuals, they were trying to (for lack of a better term) control what they should think life should be like.

They definitely did not concern themselves with what the viewing public was interested in.

Then as more channels got added and cable came into existence, television started to appeal to MASS DEMOGRAPHICS. And the battle for Prime Time was off.

When I was a kid & teen there was T.G.I.F. on ABC and “Must Watch TV” on NBC. Trying to please the masses to gain ratings to win “the book.”

Looking back, minus a few, I realize a lot of those TV shows were bland and all the same. And if they did decide to take a risk and possibly offend some of the viewing public, I GUARANTEE it was during the May Sweeps rating period.


The sad thing about the whole ratings system is that there were a ton of shows that would only appeal to specific viewers that barely got a chance. But they showed the networks.

Several were able to grow an “underground” following. And as video streaming became a “thing,” other companies with a much lower overhead costs were able to revive some shows.

I understand you have to make a profit, but it should not be at the cost of value, EVER.

If you want to create something of value and attract the RIGHT audience, let’s connect and create videos with value and appeal to your target audience!

Melissa Rotunno

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