How the recommender talks to people, and
Talking with Automation, Like Humans Do.
Austin Beer
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Don’t know how relevant this is but I read this a while ago and found it a lot more enjoyable then other onboarding emails, hopefully you find it useful! https://medium.com/@GoldFrontSF/onboarding-emails-from-the-community-manager-of-pupp-ly-76a64ec1a85f#.fbl392c6m