MeasureChinaDo Celebrity KOLs Actually Drive Sales in China? Sometimes.In China, cosmetics brands have long seen celebrity endorsements as a shortcut to success. But what are the actual effects of working with…Mar 26, 2020Mar 26, 2020
MeasureChinaGlobal Beauty Brand Eagerly Acquire Asian Brands Popular in ChinaChina’s 1.38 billion increasingly wealthy citizens present an opportunity for large global cosmetics companies like Unilever, L’Oreal, and…Mar 26, 2020Mar 26, 2020
MeasureChinaDo Celebrity KOLs Actually Drive Sales in China? Sometimes.In China, cosmetics brands have long seen celebrity endorsements as a shortcut to success. But what are the actual effects of working with…Mar 24, 2020Mar 24, 2020
MeasureChinaThe Latest Cosmetics Trend: Mergers & AcquisitionsFor the world’s biggest health and beauty companies, nothing is more in vogue right now than buying up relatively young cosmetics…Mar 24, 2020Mar 24, 2020
MeasureChina5 Trends Shaping Beauty in China’s eCommerce Market for 2020China accounts for 30% of the world’s eCommerce sales. With online revenue reaching USD 584 billion in 2018, the potential for explosive…Nov 26, 2019Nov 26, 2019
MeasureChinaFrom scratch to 100 billion in China beauty marketThe following is a performance of Top 30 brands that report an annual revenue of over 100 billion won(0.6 billion yuan) on Tmall/Taobao…Nov 5, 2019Nov 5, 2019
MeasureChinaWhat it takes to be loved by menⅠ. The rapid growth of men’s beautyOct 10, 2019Oct 10, 2019
MeasureChinaMust-buys from Japanese drugstoreⅠ. Most loved channel by JapaneseOct 10, 2019Oct 10, 2019
MeasureChinaComparison of Top 5 skincare products of Korea vs. JapanI. Top 5 product list in skincare categoryOct 10, 2019Oct 10, 2019