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Alessandra
Alessandra

Alessandra

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Highlighted by Alessandra

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From Belief Is The New Benefit: Why you need to find your deeper brand by Jasmine Bina

…s around in-store bars, or Spacious turns restaurants into co-working spaces during off peak hours. They looked at where they created meaning in a user’s life, not what they created as a product, and that is where they built their brands.

From Belief Is The New Benefit: Why you need to find your deeper brand by Jasmine Bina

Sustainability, too, is an identity driver that helps us align with a company as a consumer, but it is not a belief that will build a brand.

From Dig Deeper: The Secret To Gripping Brand Narratives by Jasmine Bina

The brand stories that matter are the ones that usher us into a specific future where we are a more ideal version of ourselves.

Claps from Alessandra

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The Unspoken Skill of Great Planners

Julian Cole

The Ugly and Dirty Planning of BBDO

Julian Cole

Today is My wife’s First Birthday Since She Died.

Tony Wright