MCP | 5 Must-Read Books on Social Media -

  1. Social Media for the Executive

“Social media is not a passing fad, but an entirely new way to do business.” –Brian E. Boyd Sr.

When social media became ‘the new thing’ many people thought the idea would blow over, but instead it took off at an incredible rate and grew faster than any of us could have imagined. If you’re not harnessing the power of social media for your business, you’re missing a huge opportunity — which is what “Social Media for the Executive” is all about. If you want your business to thrive on social, pick up a copy and learn the tricks of the trade.

“A friend’s recommendation is more powerful than advertisement.” –Dave Kerpen

Looking for a way to take your social media from average to amazing? Word of mouth is the fastest way to get it there. This can only be achieved through focused content, a solid strategy, and really, just ‘likable’ social media. Dive deep into this book if you’re willing to learn how to truly engage your customers and help them spread the word.

“Managing how you think — rather than what you think — can transform your life.” –Charles Duhigg

Struggling to come up with a social media strategy that really works for your brand? “Smarter Faster Better: The Secret of Being Productive in Life and Business” analyses the nature of successful people and what they do differently to others. So if you’re into the psychology of why people act the way they do and what makes them tick as well as click on social media, this book is a great choice for you.

  1. Audience: Marketing in the Age of Subscribers, Fans and Followers

“Every company needs audiences to survive.” –Jeffery K. Rohrs

Social media for business isn’t just about pushing your product out to as many people as possible. While the end goal is sales, developing a lasting and authentic relationship with your customers is a must in order to actually generate sales. Everyone is a potential subscriber, fan, or follower so if you want to market your brand successfully in this day and age, this will definitely be a good read.

  1. Platform: Get Noticed in a Noisy World

“Social media technologies have changed everything…in an increasingly noisy world.” –Michael Hyatt

The foundation of your social media lies in that very first choice you make — the decision of which platforms to build a presence on. Anyone can make it big on social, you just need the right formula. “Platform: Get Noticed in a Noisy World” promises proven strategies and practical tips on how to get your social media in front of the right eyes. So if you’re struggling to get noticed in this noisy world, pick up a copy at your favorite retailer.

Of course, not everyone has time to read 5 books on the ins and outs of social media and then actually dedicate themselves to putting these strategies into practice. That’s what we’re here for — if you want to take your social media to the next level, give us a call: +1.800.627.1265

This post was written by Kirstin Venn. Kirstin is a Social Media Content Specialist Lead for Media Connect Partners.

Originally published at on April 13, 2016.

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