MCP | Do You Speak Social?

Do You Speak Social?

Face it, a lot has changed with the English language thanks to social media.

The introduction of brand new words (some of which have been formally accepted by the Oxford Dictionary — like ‘Tweet” for instance), revolutionary phrases (“Let’s take a selfie!”) and indispensable abbreviations (try not using “LOL” for a day) has led to the evolution of English as we know it.

Apart from the new terms that have been introduced, we’ve come across existing words that have been redefined. For instance, the word ‘viral’, which up until about the year 2000, according to the Oxford Dictionary meant : Of the nature of, caused by, or relating to a virus or viruses. But currently, the more common use of the word is related to its newer meaning, which is: (Of an image, video, piece of information, etc.) circulated rapidly and widely from one Internet user to another.

While some of the terms that are used are pretty well known (like BRB, ROFL, etc.) there are a few that you may or may not be aware of. Want to test how much of a Native Acronym Speaker you are? Here’s a fun quiz :

Take the Internet Acronym Test

Why do we keep up with the change? Simple. “Social Speak” is the new Shakespeare. If you want your brand or campaign to stand out and make an impact, you need to get your message across in a concise and creative way. Showcase a bit of Social Speak ‘oomph’ to be heard in the chatter.

Shoe blogger Matt Halfhill, came up with the concept of Throwback Thursday for his blog, where he would feature an old shoe he liked — and the rest is history. It’s estimated that the hashtag #TBT has been used on Instagram over 193 million times! Want to go viral? (And by viral, we mean the current Oxford Dictionary definition.) Learn to Speak Social.

Srsly, AMA. DAE have the FOMO with Social Speak? BTW, it’s real. Need a hand? HTH. ICYMI, this is the way to go, IMO. YSK that there’s a link that can help you understand what I’m saying, FYI.

Okay, okay, so that may have been going overboard with acronyms, but if you understood what I said — well, congratulations! You passed the test. You officially speak Social.

Want to Speak Social? We can help: 1.800.627.1265

This post was written by Daphne Nathaniel. Daphne is a Business Analyst with Media Connect Partners.

Originally published at on October 21, 2015.