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MediaMath will celebrate its 10th birthday next year. A lot has changed since 2007, when Joe Zawadzki, Erich Wasserman and Greg Williams came together to start the industry’s first demand-side platform. From a shoebox office of a handful of employees to a global operation with 750 employees in 16 locations around the world, MediaMath has certainly grown into its own. But the early days weren’t easy, as our CEO Joe Z explans in this video on our founder’s story. Watch the clip to hear about one fateful Thanksgiving in the early days of the business when he accidentally turned a client campaign upside down and the work it has taken to get MediaMath where it is today.

Read more on the MediaMath blog.


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“I think I was lucky when I came out of school at a very exciting time when the internet was really nascent and the “Gold Rush” was just about to begin,” said Jen Gold, Director of Product Strategy for Helix at MediaMath. “It was about the geeking out of it and the passion and the excitement of getting on the internet for the first time and thinking, this is like a wild west of information and content!”

From joining the digital tech space in its infancy to witnessing the dot-com bust and everything in-between, Gold didn’t step foot on the tech turf until after graduation. …