The 10 Most Popular MediaVillage Thought Leadership Articles in 2015
by Philip Goldsmith
Informative, often opinionated, sometimes controversial and always thought provoking — MediaVillage contributors bring you the best in media and advertising thought leadership. Here we’ve gathered the best of the best. These are the 10 most-read articles published on MediaVillage.com in 2015 in order of popularity. If nothing else, the list hints at an industry undergoing huge change — change that will undoubtedly generate a lot more fascinating commentary in 2016.
Mike Drexler wonders whether there is anything we can really do to save the industry from itself.
Media industry veteran Blaise D’Sylva responds to David Smith’s column “Disarming the Ad Bomb,” which was itself a response to Mike Drexler’s explosive article.
Radha Subramanyam explores how and why AM/FM radio remains the go-to entertainment choice for mobile American consumers.
Nurlan Urazbaev explores how out-of-home advertising stands to benefit from the crisis of the “interruption model” of advertising.
Brian Jacobs gets to the root of why agency giant Starcom performed so poorly in 2015’s Mediapalooza.
Rob Norman believes Facebook and Google have discovered the Higg’s Boson, or “God Particle”, of media data.
Michael Kassan highlights how digital video did not kill the radio advertising star.
Jack Myers reports on some key data from a MyersBizNet survey of 360 agency and advertiser executives.
Jack Myers forecasts the media and advertising trends set to have the biggest impact in the industry.
Hulu’s Peter Naylor turns conventional wisdom on its head and says it’s still the TV that rules the digital video space.
The opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillage.com / MyersBizNet, Inc. management or associated bloggers.
This story was originally published on www.mediavillage.com on January 25, 2016.