Clothing Brand: Nike

by: Gizette

History:

The company was founded on January 25, 1964. It was first founded as Blue Ribbon Sports. The company was created by Bill Bowerman and Phil Knight with 1,200 in Portland, Oregon. By 1971, the company officially becomes Nike Inc. Jeff Johnson establishes the new company being inspired by a greek goddess who was the goddess of victory. The swoosh was created by a graphic design student for 35$ dollars in 1971. In 1972, Ilie Nastase was the first athlete to sign an endorsement contract with Nike. They also signed Michael Jordan in 1984. Nike Develops the first shoe designed for use on grass and turf which is called the Nike Shark. Then in 1987, Nike made an ad promoting their airmax shoes. Then 1990, the first Niketown store opens in Portland. By 1995, they also sign a contract deal with NFL. By 1996, Nike was named marketer of the year by advertising age. In 1996, the company signs Tyler Woods. Nike revenues 6.74 dollars in 1996 as well. Nike tries to and develops an environmentally preferred rubber for footwear which meant 96% fewer toxins in 2002. In 2002, Nike buys surf apparel company Hurley International. Then they sign basketball player Lebron James in 2003, the same year nike pays 309 million to acquire Converse. By 2008, they made a shoe named a high performance basketball shoe that was eco friendly. Around this time, they signed Derek Jeter as well. In 2012, Nike becomes the NFL’S official suppliers for uniforms, sideline apparel, and practice wear. Then in 2014, the brand was valued at 19 billion making it most valued brand about sports businesses. Then in 2015, Nike signs a deal the to become the official apparel supplier for the NBA at the beginning of 2017.

Popular shoes:

Huaraches is one of the most popular shoes nike has created. Almost everyone has a pair.

Fly-knit: Comfy shoes and in trend

Opinion:

I think Nike is a great company and has comfy shoes and clothes.

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