If you’re an entrepreneur or aspiring entrepreneur, you’re alive at a time when the barriers to entry are low for many industries. Yep, with access to the internet and some elbow grease, you can become an entrepreneur literally overnight if you want. But you’ll need a plan. And some help. …

There’s a huge difference between simply creating content and creating effective content. You know, content that actually leads to brand building, trust earning and sales making. That difference is a variety of factors, and one rises to the top: quality. Effective content is high-quality in that it helps consumers. It…

If you’ve been on Medium for more than five minutes, you know that startups are a hot topic across publications. Hustle this, innovate that. But beyond buzzwords and articles encouraging you to just “grind harder,” if you’re a startup founder or team member, you need actionable advice for how to…

Point blank: marketing should make your business money. Maybe not overnight, but you should definitely see a boost in sales, donations or fundraising if you’re implementing — and monitoring — your marketing strategy. But demonstrating that link between marketing and sales can be a pain point, so the topic of…

The content marketing concept is buzzing across industries, as everyone from startup founders to C-suite corporate execs want to hop on board the content train. Yet pumping out 10 blogs a week and an effective content strategy are two totally different things. To be effective, your content strategy needs to…

This is part of a series highlighting brands that effectively use social media to connect with their customers and generate sales. Social media’s influence on purchasing decisions is strong and only getting stronger. Check out the full series to learn specific ways your business can use social media marketing. Pedialyte…

In case you missed it, Instagram recently surpassed 1 Billion (yes, “billion” with a capital B) users, so it’s a big freaking deal when it comes to social media marketing. The social giant also just released IG TV, which is supposedly a direct competitor for YouTube. All of this means…

Growing a business-to-business company is all about relationships; who you know and who you can influence. So where does marketing fit into that equation? B2B marketing can build your brand and your reputation, and open the door to new relationships and thus, new business. The marketing professionals who contribute to…

If you’re a digital marketer, it’s part of your job to continue learning every. single. day. There’s just no option. Each channel, each tactic brings about its own complexities. …