5 Reasons Your Business Should Be Using Snapchat Today

It is no secret that now more than ever consumer attention is on mobile devices, making the cell phone the most powerful piece of marketing real estate in the game. Facebook has been a major player in social media marketing, and although it still remains one of the most effective platforms, there is a new player that has seemingly been at the cutting edge of creativity, and that player is the mobile application, Snapchat.

With features such as geofilters, geofences, searchable stories, and customized stories, the Snapchat app has made it easier than ever to get in front of the coveted millennial demographic that businesses are after.

Whether you’re B2B or B2C, Snapchat gives you the opportunity to get directly in front of your audience. Here are 5 reasons why Snapchat might be the most important tool in your marketing and branding strategy:

1. Underpriced advertising

Did you ever think you could get in front of audiences at a major sporting event, or even garner the attention of college students right on their campus for under $1M? By creating a geofilter on Snapchat, you no longer need the marketing budget of a Fortune 500 company to get in front of your desired audience.

Geofilters are creative overlays that you can place over a designated area using geofences. To create a geofilter, all you need to do is go to Snapchat.com, and select geofilters. You then have the option to upload your own graphic/design, or create one using the premade snapchat templates. Once you have created your design, Snapchat pulls up a map where you circle the area that you want your geofilter to appear over. It’s honestly that easy!

Oh, and let’s not forget pricing. On average, Snapchat charges around $15 to $20 per day to run a filter over a suburbanized home. If you are wanting to run multiple geofilters over the same area, Snapchat will charge you for each geofilter you run.

Metrics are also available for each geofilter that you create. You will be able to see how many people used your filter, saw your filter, and sent your filter to other users.

2. Tools for targeting demographics
 
In addition to geofilters, Snapchat also offers various advertising products. Snapchat helps you reach the right audience by providing basic and advanced demographic targeting options.

Advertising products offered by Snapchat include:

Snap Ad: A 10-second vertical video with the option of adding an interactive element 
Snap Ad + Article: Can include, text, inline video, GIFs, and images 
Snap Ad + App Install: An easy way for snapchat users to download your app
Snap Ad + Long-form Video: Allows advertisers to combine teaser videos with longer narratives 
Snap Ad + Web View: Ability to create instant access to your website

3. Direct access to your community

As of Tuesday, Snapchat now offers the ability to create custom stories. Businesses and brands can now create a custom story title and then select who can add to it, along with who can view it. As long as you do not make your story private, anyone in your geographic location can see your custom story.

You can even use a geofence for your story location. This feature offers endless opportunities to get creative with how you interact with your community and gives you direct access to your demographic.

4. Opportunity to become the media

Think of Snapchat as your own media network. With all of the different ways to create content on Snapchat businesses now have the opportunity to actually be the kind of press that they once worked tirelessly to garner from traditional media. If you think something is newsworthy, don’t pitch it, document it.Your audience will appreciate your transparency and will be more likely to interact with your content.

If you think something is newsworthy, don’t pitch it, document it.

5. Build your brand

If you’re going to cut through the clutter of all the noise that’s currently taking place on social platforms, you will need to embrace the rule that content is king. The more content you generate the more you will build and establish your brand with your target audience.

Sounds time consuming right? It doesn’t have to be. Try shifting your perspective to “documenting versus creating.” Documenting everyday happenings with your brand and giving behind the scenes content is much easier and valuable than sitting down and trying to think of ways to create new content.

Interested in how Snapchat can add value to your marketing strategy? Let’s talk!