p ma…your life. BS: The Tipping Point by Malcolm Gladwell. During the first year of Humans of New York, I was sustained by the idea that progress is not linear, and that even if you’ve seen no results so far, drastic success can come suddenly if you keep making small improvements.
You identify the people who invest in your industry. The people who write the check size you need. The people who invest at your stage. Get an introduction to them through a trusted source. Get them interested enough to have a conversation. Convince them you’re going to win.