New SnapApp study reveals “Only 18% of B2B marketers were strongly confident in their campaigns. 18%!”

Do you see how much B2B content flies around? 82% of those folks (in this survey) lack confidence in their approach. The top 3 issues?

  • 40% of marketers surveyed said they don’t have enough resources to create the amount of content they need.
  • Gated content isn’t working so well anymore, which means without “emails” — how can one determine effectiveness?
  • Folks cannot figure out how to create compelling enough offers

Download the full-report called ‘The Campaign Confidence Gap” hère.

I completely empathize with the 82% that are questioning things.

It’s loads of work. Scary amounts of work.

It took me FOREVER to bite the bullet. If you want to know exactly what finally caused me to pull the trigger, click here.

I’ve been the solo entrepreneur who PULLED the entire content marketing apparatus for my own 6-figure launch for MMG.

Alone. I had no choice, but to make it rain.

Believe me — I know the agony and the hours! 👊🏻👊🏻👊🏻I sure glad I finally did this.

Creating something worth consuming and sharing is TOUGH STUFF!

1–8, possibly 15 hours for one blog sounds like an awful lot of investment — well, until you see the numbers.

Check These HOT Numbers on My Top Performing Blogs

Blogging is an essential part of my B2B strategy. In fact, I built my name on mine. It wasn’t always like this, let’s take a look at some successful pieces:

► Exhibit A: “Snapchat Vomits Negative Cash Flow All Day. Snapchat Reveals All with S-1: 4 Big Takeaways ”

► New Followers & Subscribers: 75

Date Published: February 11th, 2017

Time to publish and distribute: 2 hours

Social Media Channel: LinkedIn

New Followers & Subscribers: 75

Which Pulse category was this article featured in?

  • Banking & Finance: 10,357,501 followers
  • Social Media: 15,461,888 followers

Article Stats:

  • Views: 6,426
  • Likes: 605
  • Comments: 26
  • Shares: 71

► EXHIBIT B: To All The Facebook Haters Out There: The Numbers Are In

New Followers & Subscribers: 159

Article Published: May 9th, 2016

Time to publish and distribute: 2 hours

Channel: LinkedIn

New Followers & Subscribers: 159

Which Pulse category was this article featured in?

  • Social Media: 15,461,888 followers

Other article stats:

  • Views: 12,807
  • Likes: 851
  • Comments: 110
  • Shares: 173

How To Create Content For Short Attention Spans

Article Published: March 13th, 2016

Time to publish and distribute: 19 hours

Channel: LinkedIn

New Followers & Subscribers: 225

Article Picked Up as A Feature on LinkedIn Marketing Blog: What’s Trending: Spring Cleaning for Marketing Tactics

Other article stats:

  • Views: 3,622
  • Likes: 639
  • Comments: 33
  • Shares: 187

If a marketer is not able to elevate content within their own industry, isn’t that what you expect from the content you outsource?

Aside from likes, comments and shares – great content can lead to FREE press.

For instance, here are two articles where I am mentioned next to other big names in the space like:

  • Jay Baer
  • Dave Kerpen
  • Joe Pulizzi (Founder of Content Marketing Institute)
  • Neil Patel
  • BuzzSumo
  • and Influence & Co…

The 1st article, “Marketing Experts to Follow on LinkedIn” published by Vivial who says:

Corinne Meier takes a different approach to her articles (vs. the popular Buzzfeed listicles and tips/tricks); she focuses on brands that are using digital marketing successfully and how to expand on that success.

Who is Vivial?

Vivial has 1,000+ employees and has served 100,000 Local SMB’s and Enterprise customers with their groundbreaking marketing technology (martech) company. They offer a full range of customer engagement tools that help businesses enhance the way they connect with customers, build loyalty, manage content and track results.

What’s Trending: Spring Cleaning for Marketing Tactics by LinkedIn Marketing solutions who says:

According to MMG CEO Corinne Meier, the best way to beat a short attention span is serving your content to readers more quickly, especially on mobile. Meier outlines a three-point strategy for quicker content in this article published on LinkedIn.

What is the LinkedIn Marketing Solutions blog?

It’s where LinkedIn syndicates it’s most liked and shared content by LinkedIn users. The channel is broadcast to a following of 400,000+ LinkedIn users interested in hearing what’s trending in marketing on LinkedIn.

All of the above is not to toot my own horn, I am sharing it to inspire you and offer you a hand for FREE.

If you’re one of these 82% that feels icky about what you are doing — I can possibly help you!

Now is your time to shine and you can do so on a dim. Every week I work with someone on their blog for FREE. Simply enter this short survey to win. $45 value. All winners are private. Coaching and editing session is 100% confidential.

Together — -one word at a time, we are going to power you into the spotlight. I can only accept 20 students, so if you want to join the party sign-up today!

About the Author:

Hi, my name is Corinne Meier and I am CEO of MMG: Meier Marketing Global — Built to Last and founder of virtual coaching program Claim Your Eight for busy B2B bloggers looking for an expert hand to help them edit their content to drive impact.

Otherwise, I am found deep in the abyss of trends for all things digital, government, culture, and economy. I am hot on how micro-shifts in thinking lead to macro-shifts in user-behavior. I apply this collective wisdom when I counsel SMB to Fortune 500. If you prefer Twitter, please follow me there.

I really look forward to connecting, please feel free to tag me in any items that you think are cool including #Writing, #ContentMarketing, #Communications, #Tech, or #GrowthHacking. Thank you so much for listening to my thoughts and please don’t forget to share yours with me in the comments below!