Selecting A Content Marketing Strategist, Writer, Editor or Manager?

How do you determine who’s got real content marketing chops? Who is the cream of the crop in production, strategy or counsel in this crazy world of content flying around?

I guess the first thing to look for would be:

  • Are they creating influence through leadership?
  • Are they practicing what they preach?

Each day I wake-up to the sweet smell of coffee + competition. Everyday 2 million plus articles are released and I might be one of them. Which means, every single day it is…

There is nothing easy about being a marketer. Just think about how ambitious this is…

Who are our competitors?

Other marketers.

What is your product?

A continuously moving object.

Are you insane?

Sometimes I feel a little like that.

Most people would rather jump off a cliff just thinking about how stupid the idea of being an independently contracted content marketing expert is…

It’s true, it’s competition like you’ve never seen before. Believe it or not, because it’s so damn hard. That’s why I like it.

The thing is, no matter how many new consultants pop-up, surprisingly many still do not bother themselves with content or thought leadership. They think, I’ll just do the work and that will speak for itself. But does it?

I mean, how on earth could someone by a service from someone who doesn’t use it to drive their own business? Creating and building influence is an on-going process with hello amazing benefit.


Just look at what blogging can do for you…

Blogging is just the tip of the iceberg when it comes to content, but just look at what a measly few posts can do for you:

► MAKE A GOOD IMPRESSION

“60% of consumers feel more positive about a company after reading custom content on its site.”

Source: Content Plus

► INCREASE WEBSITE & LINKEDIN TRAFFIC

“Once you write 21–54 blog posts, blog traffic generation increases by up to 30%.”

Source: Traffic Generation Cafe

► REACH DECISION MAKERS

“CEO’s would rather read up to four blog articles explaining a product or service over looking at one single ad.”

Source: HubSpot, State of Inbound Marketing

► BUILD KEY RELATIONSHIPS BY DELIVERING VALUE FIRST

“90% of consumers find custom content useful, 78% believe that companies behind content are interested in building good relationships.”

Source: TMG Custom Media


“By 2020, 85% of consumer decisions will be made without human interaction.” — Gartner Research

Every day the sales process inches it’s way to a completely virtual experience. The cake belongs to those already competing in this race.


B2B Content is a Huge Part of Raising Visibility To My Business

In fact, I built my name on mine. Let’s take a look at some successful pieces:

►Exhibit A: “Snapchat Vomits Negative Cash Flow All Day. Snapchat Reveals All with S-1: 4 Big Takeaways ”


Date Published: February 11th, 2017

Social Media Channel: LinkedIn

New Followers & Subscribers: 75

Which Pulse category was this article featured in?

  • Banking & Finance: 10,357,501 followers
  • Social Media: 15,461,888 followers

Article Stats:

  • Views: 6,426
  • Likes: 605
  • Comments: 26
  • Shares: 71


Article Published: May 9th, 2016

Channel: LinkedIn

New Followers & Subscribers: 159

Which Pulse category was this article featured in?

  • Social Media: 15,461,888 followers

Other article stats:

  • Views: 12,807
  • Likes: 851
  • Comments: 110
  • Shares: 173

There are 100’s of content writers out there…

Yet, which of them practices what they preach?

If they are not able to elevate their own content within their own industry, how good are they really?

For instance, here are two articles published mentioning me next to other big names in the space like Jay Baer, Dave Kerpen, Joe Pulizzi (Founder of Content Marketing Institute), Neil Patel, BuzzSumo, and Influence & Co…

Article 1: “Marketing Experts to Follow on LinkedIn” published by Vivial who says:

Corinne Meier takes a different approach to her articles (vs. the popular Buzzfeed listicles and tips/tricks); she focuses on brands that are using digital marketing successfully and how to expand on that success.

Who is Vivial? Vivial has 1,000+ employees and has served 100,000 Local SMB’s and Enterprise customers with their groundbreaking marketing technology (martech) company. They offer a full range of customer engagement tools that help businesses enhance the way they connect with customers, build loyalty, manage content and track results.

Article 2: What’s Trending: Spring Cleaning for Marketing Tactics by LinkedIn Marketing solutions who says:

According to MMG CEO Corinne Meier, the best way to beat a short attention span is serving your content to readers more quickly, especially on mobile. Meier outlines a three-point strategy for quicker content in this article published on LinkedIn.

What is the LinkedIn Marketing Solutions blog? It’s where LinkedIn syndicates it’s most liked and shared content by LinkedIn users. The channel is broadcast to a following of 400,000+ LinkedIn users interested in hearing what’s trending in marketing on LinkedIn.

All of the above is not to toot my own horn, I am sharing it to inspire you and invite you to a new content writing course I am launching called: ClaimYourEight.com. Together — -one word at a time, we are going to power you into the spotlight. I can only accept 20 students, so if you want to join the party sign-up today!


About the Author: Hi my name is Corinne Meier, I counsel startups to Fortune 500 on how to win with Content Marketing at MMG: Meier Marketing Global. If you prefer Twitter, please follow me there. I really look forward to connecting, please feel free to tag me in any items that you think are cool including #Writing, #ContentMarketing, #Communications, #Tech, or #GrowthHacking. Thank you so much for listening to my thoughts, please don’t forget to share your thoughts with me in the comments section below! ;0