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Melene Niu
Melene Niu

Melene Niu

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From Design Research From Interview to Insight: Part Two, Synthesising Insight by Matt Cooper-Wright

…nt ways, it’s something of buzzword at the moment which means we need to define it precisely first. When we talk about insight in this article it’s an actionable expression of human behaviour and the associated motivation. The difference between a ‘finding’ and an ‘insight’ isn’t always apparent, generally an insight sho…

From Design Research From Interview to Insight: Part Two, Synthesising Insight by Matt Cooper-Wright

Creating a coherent summary of what you know so far

Claps from Melene Niu

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How to Retain More Customers Through Post-Purchase Engagement

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Netflix Design at SXSW 2017!

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Sword-and-Sandal Cinema’s Best Footwear

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