Melissa Bourniquel“Quand on nait dans un milieu ouvrier mademoiselle, sachez qu’on y reste”Méritocratie en France ? Un leurre, un mythe inventé pour se donner bonne conscience et apporter des réponses et une justification à la…Sep 30, 20154Sep 30, 20154
Melissa BourniquelinGlobal Luxury ManagementStruggling with social media engagement for dummies (and those who think they’re not)Okay, I got it. Now I’ll stop criticizing luxury brands for not mastering social media so well.. Because let’s face it, the task is…Sep 24, 2015Sep 24, 2015
Melissa BourniquelinGlobal Luxury ManagementM.A.C Cosmetics: A Pin-Up for Santa.Winter is approaching girls, and with it a little need of warm-up. Think of your one and only and remind him how hot a Christmas night can…Sep 17, 2015Sep 17, 2015
Melissa BourniquelinGlobal Luxury ManagementRaise your standards and join Louis Vuitton and Moët & Chandon in celebrating New Year’s Eve.#ItsmidnightsomewhereSep 10, 2015Sep 10, 2015
Melissa BourniquelinGlobal Luxury ManagementThe luxury paradox: From dictating trends to the diktat of followers.“Following” is the new trend. It’s a well-known fact; luxury brands have always been reluctant to use technology. Yet, it is now obvious…Sep 2, 20151Sep 2, 20151