Making perfection!

Do what you love. Love what you do.

One of the first companies I launched was an online shop. It is one of the most exciting things I have ever done. The process of creating something beautiful that fulfils its purpose completely was exhilarating. It is a great website with a clear message and well defined audience. It was designed for the working mother (ie myself). I saw a gap that was lacking in my life (and the market) and I set forth to fill it. It’s a great story that you can read about here. I started the business with a clear heart and a complete belief in what I was doing. I was doing what I loved.

But after 4 years, and multiple hurdles (the premature birth of my 1kg son and a year of trauma being one), I didn’t love the business so much anymore. Don’t get me wrong, I spent hours on it. I would finesse every single thing from the colour profiles to the perfect application for customer analytics to the best payment gateway to every typographical nuance. The problem? I hated filling orders, I hated buying new stock, I had no interest in the logistics of the everyday. I just wanted to make the perfect website.

I was doing what I loved. I was doing it with the aim of spreading that love. But, and a BIG but, I did not love what I was doing. I realised I didn’t want to be the owner of an online shop. I wanted to make an online shop. It didn’t matter if it was for garden tool suppliers or working mothers, I realised that the love doesn’t lie in the message, the love lies in the doing.

Now I make online shops. I make websites. I publish magazines. The content doesn’t matter; all content is interesting if you love what you are doing. I love making something new. Every day! I love what I do.

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