Nope, this isn’t a sponsored post.
Nicole Dieker

That’s interesting. Thanks for the reply.

If I can ask a question, why did the site run this post? The Billfold is a personal finance site and the majority of people seem to enjoy reading and talking about personal finance.

In contrast, this post provided glowing reviews of a company which creates metrics on internet advertizing (as well as slagging off on the company which purchased it). No doubt there are people who find advertizing metrics interesting, but I don’t immediately see the relationship to personal finance.

Obviously, it’s your site and you can run whatever posts you like. I enjoy reading the Billfold and its comments. This post was so unlike the normal Billfold posts that I assumed that it was sponsored.