Blowing out the Candl

Tom Cox
13 min readDec 6, 2017
An unfortunately perfect metaphor.

When we started Candl in April of 2016, our goal was to build a company that could solve a real-world problem while being profitable. Specifically, we set out to make connectivity a fundamental human right and build something that could help both first world consumers and people in desperate need — refugees.

Our idea to build the world’s first carrier store is a great idea. I sincerely believe that this is a vital component to the successful migration from physical SIM cards to eSIM that’s coming.

But ideas alone are not enough. Without a fully functioning product team, the idea remains just that. At Candl we’ve had a tumultuous time with our product team, and unfortunately we weren’t able to get our product released before our seed funding ran out.

And so it’s with a ton of sadness that I have to announce that Candl is winding down.

This year has been a roller-coaster. From the highest of highs, to the lowest of lows, our team has been through the widest range of experiences a startup could go through. And while the team handled everything with amazing resiliency, in the end we simply ran out of time.

The last thing I feel like doing right now is writing a post-mortem for our company and putting it out there for everyone in the world to read. But…

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Tom Cox

Leukemia warrior since Aug '22. I build teams who build amazing things. Techstars Alum, Innovator, Founder, MBA, Engineer, Father, Husband, Leader.