Mercy RopKenya’s Data Protection Bill is Here, But Are you Using Your Data?The year was 2016, and I had just finished my last semester on Campus. Like most fourth years, I dreamed of graduating with a first-class…Jul 20, 2018Jul 20, 2018
Mercy RopMay I have Your Attention?If you have read the book ‘Tipping Point,’ by Malcolm Gladwell, you are familiar with a chapter titled, ‘The Stickiness Factor’. In this…Jun 22, 2018Jun 22, 2018
Mercy RopUse Online for Reach and Offline for LeadsIn my experience, digital marketers in the service industry are expected to spend most if not all of their time online. After all, isn’t…May 29, 20181May 29, 20181
Mercy RopAudience Targeting; A Case Study of Kictanet Meeting with FacebookFrom the 1st of May to the 3rd of May, I was privileged to work with KICTAnet in creating awareness about the KICTAnet meeting with…May 9, 2018May 9, 2018
Mercy RopWhat Happens When You Don’t Update Your Blog For A Week?Last week was a long a** week. So long I ended up killing my laptop’s bios, locking myself out of my house and breaking my phone’s screen…Mar 6, 2018Mar 6, 2018
Mercy RopA Case Study: How To Use Data in Content MarketingI don’t know about you, but most content developers I know, myself included, started their careers on iWriter. And it’s easy to see why.Feb 21, 2018Feb 21, 2018
Mercy RopDear Kenyan Digital Marketer,After all, there are no mistakes. The events we bring upon ourselves, no matter how unpleasant, are necessary in order to learn what we…Dec 20, 2017Dec 20, 2017