UserBase — The most important component of a digital asset
In the digital asset industry it has become the norm for the underlying technologies of an asset to absorb all of the limelight, and become the focal point toward which all attention is directed.
This is like holding Great British Pounds instead of US Dollars because British Pound notes are printed on polymer instead of the cotton used to produce US Dollars.
This obviously isn’t the most efficient way to go about doing things because adopting this viewpoint creates an uneven landscape upon which computer code literate participants are catered to in an unnecessarily excessive way, while non-developers are left in the dark.
By using technical language and jargon that regular people do not understand, you shun regular people and instead attract a very limited and restricted user base.
In the digital asset industry technology has its place, however it seems that many have neglected the ‘asset’ side of the equation.
Ratios Speak Louder than Words
The fact that someone can use one protocol to conduct transactions at a faster speed than can be achieved on another is great but, if there aren’t enough users of this speedy protocol what is the overall benefit?
For the longest time, digital assets have been marketed directly towards computer code literate developers. As such, the descriptive language used has been overly technical and saturated with jargon.
Assets have been produced with the unique selling point of allowing people to build their own applications using special coding languages — which is marvellously relevant to developers, but not so much to the everyday user.
Of course the overall idea here is to cast responsibility onto third party developers who may produce applications that spur accelerated growth in the adoption rate of a specific digital asset — a strategy that has worked in other industries, but only under specific circumstances.
The most telling example of this is Apple Inc.’s App Store.
A decent sized portion of the success of the iPhone can be attributed to the App Store — a digital software distribution platform.
Prior to the release of the App Store in 2008, more than 3 million units of the original iPhone had already been sold giving all potential iOS app developers an already established marketplace of 3 million plus users to sell to.
The original iPhone was a tool that brought efficiency into the lives of regular people. They bought into the utility of the product — without having even the most basic understanding of what iOS or Xcode was. They were more concerned with being able to take pictures, listen to music and make phone calls using one device.
In this case the users came before the huge suite of applications, not the other way around — hence the success.
Looking closer at the iPhone user base we’d find that there are currently 13 million iOS developers on a worldwide scale however, statistics reveal that there are more than 1 billion active iOS users (non-developers) on a worldwide scale. This is more than a 7000 percent difference, a 13 to 1000 ratio.
The point being, for the longest time digital assets have been marketed to the smallest fragment of the market: computer code literate developers. As a result, typical investors and users have been shunned and this has stunted the growth in the adoption rate of digital assets.
Service. Utility. Efficiency.
The Meridian Proposal is not one of grandeur and excess. We do not have a huge list of futuristic applications that we are pledging to spawn into existence.
But there is one simple and specific service that we want to deliver extraordinarily well; Bitcoin Loans.
Meridian is a service based digital asset.
As service providers we seek to serve the consumer, not the other way around. We want to take a step forward from purely speculative assets, to add a new dimension of utility to the equation.
As such Meridian is not designed as a bitcoin alternative, but to be used together with bitcoin by users who are seeking to accomplish a specific task; securing a bitcoin loan.
Meridian tokens can be purchased during the ICO on 12 October 2017 and will then become tradable on all alternative currency exchanges.
To learn more about how Meridian differs from the alternatives, you are invited to watch our two-minute explainer video at https://goo.gl/n7rkVf
Learn more about Meridian at — http://myMDN.io