Give Credit Where Credit is Due

Going from a creative services startup to a tech startup has been an interesting experience. We understand agency life; We can manage “most” creatives; We can manage creative projects; and we can manage “most” clients.

A tech startup is different. There’s a lot we don’t understand (yet); so many opinions, so much feedback, so many models, so many approaches.

But there’s one thing we do understand: none of what we’re building would be possible without our awesome developer “Waleed” (aka Wally).

We met Wally over a year ago and hit it off right away. He joined almost exactly 1 year ago, and despite his fear of robots “taking over the world” we’ve taken him in and have a great relationship (btw, he’s getting counseling for the robot thing).

Even though the rest of us don’t have a technical background, we “get each other”. It is absolutely priceless to have a tech person who doesn’t just code all day long, but also understands the big picture. Wally “gets” the business side as well as the technical side.

There’s still a ways to go but we’re about to “ship” our product and put it in the hands of real human beings with real opinions. We’re very excited, but also sh*%ing our pants which is a good sign (I think). It’s time to learn more, grow more, and Wally, I’m afraid, code a lot more too.

Wally, thank you for all that you’ve done so far. Thank you for your patience, and thank you for getting help about the “robot” thing.

Go Metaphorio!

Metaphorio aims to change the way teams work on video projects, for more information contact or sign up today for early access.

Originally published at on August 19, 2015.