Meta Ads Use Case: VRS Mall Event
Metaverse is the realm of wonders. As the Metaverse grows, there are more and more opportunities for users to create, earn and grow. Meta Ads goal is to develop, together with the Metaverse market players, the most efficient Web3 business models to manage ad campaigns, monetize their digital land and overall experience in the meta space.
Decentraland VRS District and Meta Ads collaboration is another great example of how Metaverse can be used as a leading place for landowners, scene developers, brands and other users to find services, information and content.
In this article, we will discuss how Meta Ads can perform on and utilize B2B marketplace by helping Metaverse lands increase in value and offer great interactivity, engagement and new possible monetization methods.
The VRS marketing campaign takes place from September 24 to November 7, 2022.
Meta Ads Solution
We offer Meta Ads building and VRS Mall ad spaces for advertisers to display their ad creatives during the event.
Meta Ads land is located at the most high-traffic area of the Vendor Row B2B marketplace.
Location: -91,33 : -75,12
Meta Ads solution involves using the DSP (Demand Side Platform) software that enables advertisers to automate ad event sales, manage their content, as well as gather ad campaign statistics to target their ads in the future.
Ad Space
Advertisers can choose whether to display their content on the Meta Ads building main screen, on the ad spaces inside the building or, display it on three available VRS Mall screens located in the high-traffic area. All of the screens support naked-eye 3D technology.
Advertisers can assess their ad campaigns performance with the following metrics:
- Total and selected number of impressions
- Total and selected number of views
- Emotions
- Clicks and conversions
Ad Cost Calculator
The ad cost is calculated according to the following:
CPM — cost per mile. It is the cost an advertiser pays for one thousand ad impressions;
CPC — cost per click. It is the cost an advertiser pays for one hundred ad clicks.
Meta Ads’ Ad Campaign Report
During the planned Meta Ads events at VRS Mall, we achieved some great results.
Here’s an example of the Meta Ads creative and ad campaign that ran from 24.09 to 27.09:
Meta Ads VRS Mall ad campaign
Campaign ID: 158
Total Impressions: 68653
Unique Views: 358
Focused views: 644
Authorized views: 137
Clicks: 26
Campaign viewing time: 50:31:17
Creative #1 Meta Ads
Total Impressions: 5048
Unique Views: 970
Authorized views: 871
Clicks: 50
Campaign viewing time: 28:49:17
You’re an advertiser? Come join us!
A Metaverse virtual event is a great place with high traffic where your ad campaigns can get a lot of views. With Meta Ads software, advertising in the Metaverse is almost effortless, but comes with useful benefits like performance statistics, automated ad sales and easy content management.
Visit Meta Ads Website to browse our solutions and order ad placement. Take your Metaverse ads to the next level.
