This business philosophy is why I’m an REI member. The people that work there are passionate and incredibly knowledgeable about all things outdoor oriented.
It’s more than just being a steward for our environment, or exercising and staying healthy- or even just enjoying this beautiful planet.
It’s about connections. Connecting with the outdoors, with yourself, and with other people. I hike with my teenage daughter- and it’s been life changing for both of us. We have a bond we would not have ever had without this shared experience, and we’ve built an incredible sense of confidence in who we are and what we can do.
I have a desk job, she goes to school all day, right now both of us are preoccupied with her college plans… but being outdoors is reality: We are badasses. We can haul 30 pound packs up mountains, we can climb over a mile of boulders 3500 feet high, we can navigate our way through unfamiliar woods, ford streams, sleep through 10 degree F nights and not die, survive encounters with bears, hike for miles, pitch a camp in under 15 minutes, cook a completely edible dinner in winter in the middle of nowhere. That’s our reality.
So thanks for the reminder REI.