MetricsflowMillion dollar fines for a security breach?Privacy is an important topic, so it should be no surprise that many more companies are sitting up and paying attention to how they store…Feb 24, 2022Feb 24, 2022
MetricsflowIdentity Resolution and How Metricsflow Can Help You in a Non-Invasive WayIdentity resolution is one of the biggest challenges that modern marketers face, and the chances are that you’ve experienced it yourself…Dec 16, 2021Dec 16, 2021
MetricsflowWhy your company should prioritize data-privacy compliance and safety issuesData privacy compliance has become a hot topic lately, in part because of several high-profile hacks and cyberattacks. With almost…Nov 24, 2021Nov 24, 2021
MetricsflowHow to Track Customers and Web Analytics with Data Privacy SolutionsTracking customers has always been a challenge, but the challenge has been made even more difficult in recent years thanks to an increasing…Oct 6, 2021Oct 6, 2021
MetricsflowFirst party data strategy with cookieless analytics and attributionFirst party data is the data that a company collects directly from their customers, site visitors and social media audiences. This set of…Sep 20, 2021Sep 20, 2021
MetricsflowTracking & Attribution for marketers in a cookieless worldUnderstanding the complete picture of a customer’s journey is a pressing issue for all marketers. Marketers spend significant time and…Sep 8, 2021Sep 8, 2021
