Almost three years ago I published an article exploring the future of technology and branding. Are we living in a matrix yet? Well, not really, though the world seems to be more surreal than ever.

A couple of predictions I made were around AI-driven branding, bots, and audio experiences or ‘humanoid-brands’. Now I’m asking ‘Are we closer to wide-scale adoption of these technologies? And what other innovations are breaking through the mold?’ Read on to discover new ways to amplify your brand.

AI, creativity, and brands

AI technologies open up a whole new world of brand management, making it much easier for you to…


As the world collectively transitions to life indoors to help flatten the curve of COVID-19, remote work became a new paradigm for millions of people worldwide. It’s interesting to see how themes that have been long present just at niche freelancing sites are now occupying everyone’s minds — and feeds.

I’ve been asking myself how to stay healthy, both physically and mentally, during this challenging period. Now, more than ever, staying connected and keeping active is essential for your overall health and happiness.

Over the years of being a designer and a freelancer myself, I’ve developed a couple of hacks…


How do you know these two brands are valuable?

What’s the return on investment in your brand-building activities? A question that might seem a bit counter-intuitive at first, given the overwhelmingly brand-driven world we live in. Even more so, when you hear influencers praising the role of design and branding, such as A$AP Rocky at recent SXSW, talking about the Design and branding as a key differentiator in a brand’s success. Or after hearing someone like Gary Vee say that “creatives are the variable of success”.

As much as I’d like to just nod and strengthen my confirmation bias about the industry I’ve been in for a couple of…


As an Experience Designer, I work with tech companies a lot. Their expertise is in building big, technical, complex systems which solve real human problems. What they aren’t always experts at, however, is explaining those solutions in a way that feels human and approachable to the rest of us.

What does it look like?

Well, being an expert in something can often mean becoming blind to how complex it really is. For example, when explaining intermittent fasting to someone unfamiliar with the mechanics of digestion: You could tell them how insulin levels drop, how the body eventually shifts to a…


I’ve gathered a second edition of Pattern insights. This time from an interview I’ve had with Jim Antonopoulos — Melbourne, Australia, based Strategy Director and owner of Strategic Design Consultancy Tank.

I know a lot of designers and creatives are curious about their role and the role of strategists, where they overlap, what skills are essential, etc… When I found Jim’s blog and “Strategy masterclass” course I knew he could bring more light to this topic.

I feel very privileged that, we had a chance to chat about his experiences and career. …


Photo by Toa Heftiba on Unsplash

This is not the first time that Pentagram partner Natasha Jen has opened up a debate criticizing design thinking. Last year at 99u conf, she started a heated debate in which she called Design Thinking names such as “bullshit,” “jargon” and “extremely dangerous.” Very recently she gave another talk where she stuck to the same arguments and gave it another click-bait-esque headline. Again, through all of the controversy, she succeeded in her mission to start a discussion about Design Thinking. But just how successful was she?

Similarly, Thomas Wendt, who I’ve interviewed for The Pattern, raised concerns regarding the Human…


Source: Thomas's Twitter

Recently, I had a great talk with Thomas Wendt: Author of two books, outspoken consultant, user researcher, author and writer based in New York City. Scrolling through various blogs, I accidentally came across Thomas’s work. His “Critique of Human-Centric Design” got me immediately interested in his work.

If you’re still a fan of long-form content in a TL;DR culture — I recommend reading the full transcript at The Pattern. Thomas outlined his concepts with short narratives that should help you understand arguments he made in his books.

For busy millennials; below are my top takeaways from our talk.

1. Design = Politics

“The act…


Accomplishing something I intended to do always makes me feel good and motivated (At least until I sit in front of another blank page in Paper and have to start again). Here’s my third curated list of things I found thought-provoking. This time I've focused on articles related with “time”. Enjoy!

1. To figure out what you want you have to let go

“What the f*ck should I do with my life?”

I’m in my twenties and this particular question appears on a monthly regular basis. Darius Foroux tries to answer this question for me and anyone else struggling with this question.

Laying down more questions, he tries to get you on…


What I’ve learned through out the last week? What inspired me or make me think? Here’s my second curated list of things I found thought-provoking. This week’s edition is focused on simplicity, minimalism and personal growth. Enjoy!

1. Keep things simple for a healthy long life

“Sometimes what you don’t do is just as important as what you do.”Greg McKeown

You don’t need much to live a long healthy and happy life. Get enough sleep, move, eat well — mostly plants, and not too much. Interact socially. And take some time to reflect on what you are grateful for.

It’s really that simple.

2. Create better user experience through designing elegant solutions

“As designers, we’re creating…


I started writing a critique of designers misusing terms “simplicity” and “minimalism” a while ago. I left the article unfinished. When I got back to it, I started to be skeptical about the whole concept. My opinion hasn’t changed, I still do think that designers are misusing those two words. But the more I think about it, the less important these labels seem. Because that’s what they are: mere labels. So let’s change the topic — and talk about performance instead and improve user experience of your product.

Simple vs. Minimal

Simplicity is the opposite of complexity. When something is complex, it…

Michaela Fiasová

Entrepreneurial Designer and Thinker ~ Writing to inspire, raise questions, ignite change and share ideas ~ mfiasova.com

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